Fear can be a good thing! It keeps us safe and protected, it's that voice that reminds us that FIRE does burn.
It is one of the most primal safeguards built into our psyche.

Although primal fear may have kept us alive in a more prehistoric setting. A lot of people have translated into a myriad of phobias. Fear of spiders, Fear of heights, Fear of crowds, even fear of the phone. Scores of people, who wish to make a living from home, are afraid or more simply fear the phone.

Would-be marketers must overcome this self-imposed fear. F-E-A-R, or "Failure Expected And Received" results when you allow yourself to be overwhelmed with the thoughts that the person on the other end of line will somehow "burn" you. That this person will reject you, belittle you, put you down in some way. It's almost a selfish act on your part, you are only thinking of yourself.

In the Can-Spam compliant world that we live in, you will typically be working with a "list" of people that willingly, knowingly, double-optingly asked for someone like yourself to please call them regarding your business or service. So that is all you have to do. It is really as simple as that.

If that is too simple to start with, take a couple of small steps. Make a single call, confirm someone's information, make a friend, and above all else "Do not be a Salesman!". That is probably the source of your FEAR. That you have to PITCH something, so don't, make a friend instead.

People are SOLD something as soon they open a newspaper, turn on the radio, turn on their TV or open their mail.  So be that friendly voice.  Do that something they do not expect, be their friend.

Then you can turn that F-E-A-R into "Face Everything And Recover".